Guide
How AI and Tech Creators Get Brand Sponsorships
What brands look at, what to send them, and how to turn one deal into the next.
By the Gratovo team · · 2 min read
Key takeaways
- Brands look at average views, audience fit and consistency before they look at subscribers.
- A one-page overview is enough: channel link, topics, average views, audience location and your best videos.
- Deals come from inbound brands, your own outreach, platforms and brokers.
- Only take deals for products you would use and your audience needs.
- Be easy to work with, share results, and repeat deals follow.
What brands look at first
- Average views on recent videos, not just subscribers.
- Audience fit: do the people watching use this kind of product, and are they in the right country?
- Consistency: steady uploads and steady views.
- Quality of earlier integrations: did past sponsored videos feel natural?
- Professionalism: clear communication and on-time delivery.
Make a one-page overview
Long media kits slow everything down. One page is enough:
- Your channel link and what you cover.
- Average views on your recent videos.
- Where your audience lives, from your analytics.
- Two or three of your best videos.
- Examples of earlier sponsored videos, if you have them.
- The best email to reach you.
Where deals come from
- Inbound: brands find you and write to you.
- Your own outreach: you pitch brands you already use.
- Platforms: for example, YouTube's own creator partnership tools.
- Brokers: someone who brings matching deals to you and keeps the conversation moving.
Cold outreach works, but it costs time and many messages go unanswered. A broker moves that work off your plate.
Judge whether a deal fits
- Would you use the product yourself?
- Does your audience have the problem it solves?
- Is the deliverable, posting date and approval step agreed in writing?
- Is the paid partnership disclosed clearly, using the platform's label?
You do not have to accept every offer. A deal that does not fit costs you audience trust.
Be easy to work with
Reply quickly, deliver drafts on the agreed date, and ask questions early. Brands remember creators who make the process smooth.
Turn one deal into repeat deals
When the video is live, look at how it performed and share the highlights. Brands that see results come back, and brokers line up the next fitting brand sooner.
How Gratovo works with creators
You send us your channel link and what you cover. We match you with AI and SaaS brands that fit your audience, bring you the details when one fits, and you decide. One contact, no long media-kit requests. See how it works for creators or brand deals for AI YouTubers.
Frequently Asked Questions
There is no universal number. Brands look at average views and audience fit. At Gratovo we look for 30K+ average views per video, 3-8% engagement and 35%+ of the audience in the brand's target country.
No. When a brand fits we bring you the details and you decide.
YouTube, LinkedIn, X and newsletters.
We reply within 24 hours.
Want us to do this for you?
Send us your channel link and what you cover. We match you with AI and SaaS brands that fit, and you decide. We reply within 24 hours.
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